At lengthy previous, the Mexican Pizza is back—but not at Taco Bell. In its place, rival chain Del Taco is launching a new merchandise line aimed at assuaging the disappointment of Taco Bell buyers.
When the Mexican Pizza, primarily a customizable tostada featuring two tortillas, was taken off from Taco Bell’s menus final 12 months, an extremely vocal marketing campaign to provide the merchandise again followed. A petition to provide the item again amassed a whopping 163,000 signatures, becoming one particular of the most signed petitions on Transform.org. Numerous accounts and hashtags also sprung up on Twitter to promote the similar cause—saving the Mexican Pizza from the “cold grips of loss of life.”
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And whilst Taco Bell ended up bringing again many discontinued menu objects this calendar year, the Mexican Pizza was not just one of them. Enter Del Taco, with its personal variation of a crunchy tostada identified as the Crunchtada. Although some iterations of this merchandise have been off and on the chain’s menu since 2013, it truly is adding a few new versions to its permanent menu—all in the identify of encouraging Taco Bell followers rebound.
“Additional than a yr in the past, a particular tostada-like menu product, explained as a Mexican Pizza, disappeared from a big Mexican rapid-food items chain, and lovers took to social media and other on the web platforms en masse to air their grievances,” Del Taco mentioned in a assertion. “Their requests went unanswered, leaving hundreds of thousands of buyers hangry, sad, and GHOSTED.”
Served on a freshly-fried tortilla and loaded with toppings, Crunchtadas are a near imitation of almost everything you beloved about Mexican Pizzas. In actuality, they’re loaded with even additional toppings than the first. Apart from the vegetarian bean and cheese Crunchtada, which was presently on Del Taco’s $1 menu, the chain is launching new Hen Guacamole and Queso Beef Crunchtadas, as well.
Furthermore, the chain is advertising the new products and solutions with a electronic marketing campaign that requires a dig at Taco Bell’s skipped prospect. A 15-next movie location slated to run on significant social media platforms will give a cellphone selection that fans can connect with for a Crunchtada promo code. Allow the revenge consuming get started!
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