With its most significant assortment to day hitting shops, Vetements is getting a split from outfits to target on meals. Component of its Drop/Winter 2021 rollout, which is launching specifically early, the divisive vogue label is introducing its incredibly own combo meal, to be served exclusively at Moscow idea retail store KM20.
One particular of Vetements’ earliest and staunchest supporters, KM20 founder Olga Karput appropriately designs the accompanying campaign, which sees her showcasing the grub together with a selection of Vetements’ new clothing. Wrapped in eco-acutely aware Vetements-branded packaging, the 3-piece food contains a vegetarian “hamburger,” french fries and a soda, served atop a plastic tray.
In accordance to Vetements, the “Vetements Burger” at the core of the food is assembled by “trained artisans” employing only “the best quality elements,” presumably building it a reduce previously mentioned normal informal fare. This food reinforces the brand’s fascination with the realm of rapidly foods, which was comprehensively explored in Vetements’ Spring/Summer season 2020 runway present, which was memorably held within a McDonald’s.
KM20’s in-property restaurant will be the special host of the new Vetements Burger and combo meal, beginning currently.
In the meantime, former Vetements direct Demna Gvasalia a short while ago released another Rammstein collaboration, this time with Balenciaga.